Straight through processing (STP) using our Agent Portal
All applications using STP are IGO direct to Gerber Life
One page applications
No signed illustrations required
Simplified or NO underwriting
based on product
Do not need to be face to face with customer
Customers can sign via email
with electronic signatures
Unique products with
cross selling opportunities
Available for adults ages 18 - 80
Coverage from $50K to $1 Million
Coverage for Spouse and Children
Learn MoreAvailable for adults ages 18 - 70
Coverage from $100K to $2 Million
Coverage for Spouse and Children
Learn MoreAvailable for adults ages 50 - 801
Adult coverage from $5K to $25K2
Rates guaranteed never to increase
Learn MoreChildren ages 14 days to 14 years
$10,000 - $50,000 of coverage
Coverage doubles during age 18
Builds cash value
Learn MoreAvailable for adults ages 18 - 69
Coverage from $50K to $250K
Can't be turned down due to health
Coverage for Spouse and Children
Learn MoreGuaranteed payout of $10K to $150K
Stable growth that never loses value
Flexibility to use the money
Learn MoreProducts3 | State Approvals |
---|---|
Whole Life | All States except CA, DE, DC, FL, ND, NY, SC, and SD |
Term Life | All States except CA, DE, DC, FL, ND, NY, SC, and SD |
Guaranteed Life | All States except MT |
Grow-Up® | All States |
Accident Protection | All States |
Gerber Life Insurance College Plan | All States |
You can depend on Gerber Life.
For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world. With $65 billion of life insurance in force as of December 2023, you can count on Gerber Life to provide insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve. Read More +
"A+" (Superior) Rating from A.M. Best
We know our customers want a strong company that will be there now and in the future. That's why Gerber Life Insurance is conservatively managed to ensure long-term growth and financial stability, with the majority of our portfolio in high-quality investments.
A.M. Best, the impartial reporting firm that rates insurance companies on financial stability and ability to meet financial obligations, has awarded Gerber Life an "A+" (Superior) rating, most recently in January 2024. It refers only to the overall financial status of the company and is not a recommendation of specific policy provisions, rates or practices of the company. This rating is the second highest awarded out of thirteen possible categories.
Contact your General Agency to get contracted
or fill in the Appointment Request Form and we
will help you find a General Agency.
Contact your NMO, FMO or MGA for contracting
or fill in the Appointment Request Form and we
will help you find an NMO, FMO or MGA.
For Agents - Gerber Life does Just In Time (JIT) appointments except in states where pre-appointments are required.
Contact your General Agent for more information.
First application must be submitted with contracting paperwork in all other states through your General Agency.
Gerber Life will not accept contracting paperwork directly from an Agent.
For Commission information contact your General Agent.